Price & Discount

Prices for products can change daily as we work with dynamic prices.

What is dynamic pricing?

With the aid of a pricing tool, we monitor the entire competition regarding prices. The pricing tool automates price adjustments on the shop according to market dynamics.
This means that prices can change both upwards and downwards, and that prices can vary daily.

What is the strategy?

We adjust to the lowest price on Google Shopping.
If there's no competition on Google Shopping, we consider all marketplaces, calculate the average, and price ourselves 3% lower.
In the absence of competition, we set our own price with a minimum margin of 46%.
Currently, we enforce a minimum margin floor of 30%.
If we have only 2 units or less in stock, we set our price 3% below the market average to maximize margin on the remaining items. 

Discounts

As we work with dynamic prices, discounts are not given very quickly. You can inform the customers that we already apply the best prices.

Exceptions:

• Business consumers. They can create a business account and will be entitled to special prices.

• Big quantities. If B2B discount is not applicable contact customer service manager

• Transport damage. Please see Orders - Deliveries - Transport damage for more information

B2B discounts

This is just to clarify for your understanding, the actual percentages are not to be shared publicly.

All of our products have a [regular price], and some of the products also have a [special price].

The price that everyone can see, is the price that everyone pays for the product.

However, if you have a valid and approved B2B account, your prices may differ.

If you are a B2B customer and you have a valid account, a standard discount of 9% will be applied.

If a product has a [special price], an extra discount of 5% will be applied, on top of the 9%.

Important to know: These discounts are always applied to the [regular price].

The lowest price possible, is the price that the customer needs to pay for the item.

This means that it could be possible that the B2B user pays the same amount as a normal customer.

Example 1:

Regular price: € 199,00

Calculation

199 - 9% = 181,09

As € 181,09 is lower than the actual price, the price for the B2B customer is € 181,09.

Example 2:

Regular price: € 299,00

Special price: € 279,00

Calculation

299 - 9% = 272,09

272,09 - 5% = 258,49

As € 258,49 is lower than the actual special price, the price for the B2B customer is € 258,49.

Example 3:

Regular price: € 499,00

Special price: € 429,00

Calculation

499 - 9% = 454,09

454,09 - 5% = 431,39

As € 431,39 is not lower than the actual special price, the price for the B2B customer is € 429,00.

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If you have any questions regarding special requests, like buying high quantities at once, and you’re wondering what discount you can possibly give, please reach out to @Ilse de Haan.

We are working on an automized implementation for bulk discounts, but this will not follow earlier than Q4 2025.

If you have any doubts regarding the calculations, or when you think some things are strange, always feel free to reach out to @Daria Volovova or to me.